Episode # 53

How Veterinary Professionals Can Diversify Their Income Online

Ever wondered how a veterinarian could turn a passion for animal care into a thriving online business? Or questioned if it’s possible to build a flexible income beyond the clinic walls? Join us as Dr. Megan Kelly shares her inspiring journey from traditional veterinary practice to becoming an influential online educator and business owner. Could her path be the roadmap for your own success?

Get ready to uncover Dr. Kelly’s strategies, insights, and the turning points that transformed her veterinary expertise into a global digital platform—could you be next? Tune in and find out!

Key Takeaways:

  • Start Small and Grow: Begin your online venture on the side while continuing clinical practice. Gradually scale as your confidence and audience grow.
  • Diverse Online Income Streams: Options include creating online courses, eBooks, private label content, membership sites, and affiliate marketing.
  • Focus on Serving Over Sales: Shift your mindset from chasing profit to genuinely helping pet owners and animals. This approach attracts the right audience and builds long-term trust.
  • Building a Niche Audience: Success doesn’t require millions of followers; a dedicated, niche audience is often more impactful.
  • Overcoming Tech Challenges: Modern tools make it easier than ever to build a digital presence without advanced tech skills.
  • Invest in Knowledge and Mentorship: Investing in guidance or courses can fast-track success, helping you avoid common pitfalls.

Timestamp

  • 00:00Introduction to the Veterinary Business Podcast and Dr. Megan Kelly’s Background
  • 02:12 – Dr. Kelly’s Journey to Veterinary Medicine and Rehabilitation
  • 10:55 – Transition to Online Business and Launching OnlinePetHelp.com
  • 17:195 Common Ways for Veterinary Professionals to Earn Income Online
  • 30:16The Importance of Finding a Niche and Building a Loyal Audience
  • 31:43Overcoming Misconceptions: Tech Skills, Audience Size, and Passion-Driven Business
  • 33:05Key Advice for Veterinary Professionals Starting Online Businesses
  • 35:08Closing Thoughts, Encouragement, and Next Steps

Megan Kelly, DVM, CCRP

Dr. Megan Kelly has been a veterinarian for 23 years. After completing a Postgraduate Certificate in Veterinary Rehabilitation at the University of Tennessee, she opened her own practice, Holisticvet, in Diep River, Cape Town. In 2014, shortly before the birth of her second child, she decided to take a sabbatical from practice and has since become immersed in the online world of veterinary education.

She owns and operates Onlinepethealth, an international continuing education platform for veterinary rehabilitation therapists. Every day, she challenges the norms of professional education, innovating and providing exceptional customer experiences through webinars and online conferences for veterinarians and veterinary rehabilitation therapists.

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