The Benefits of Insurance: Implementing and Marketing It for Your Practice

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In this episode of the Veterinary Business Podcast, host Ryan Davies welcomes Kristina, an esteemed attorney and founder of the Animal Law Firm, for her second guest appearance. The discussion dives into the often-overlooked benefits of offering pet insurance within veterinary practices. Kristina sheds light on how insurance can enhance client satisfaction, improve practice revenue, and mitigate malpractice risks. The episode also explores strategies for marketing and implementing insurance programs, addressing common misconceptions and actionable insights for practice owners.

Key Takeaways:

• Benefits of Pet Insurance:
  • Increases client retention and satisfaction by making advanced care options more accessible.
  • Helps protect practices from malpractice claims by encouraging comprehensive care.

• Barriers and Misconceptions:
  • Lack of awareness and higher costs for older pets can deter adoption.
  • Some pet owners are unaware of available options like pet life insurance.

• Practical Implementation Tips:
  • Partner with reputable insurance providers to offer clients reliable recommendations.
  • Introduce insurance discussions during initial visits with new pet owners.
  • Highlight insurance benefits as a differentiator for independent practices.

• Legal Insights:
  • Document all communications about care options to mitigate potential legal disputes.
  • Offering insurance can help avoid scenarios where clients claim insufficient care was provided.

Timestamp

• 00:00 – Introduction and welcome.
• 03:01 – Kristina’s background and the value of pet insurance for practices.
• 07:45 – Exploring misconceptions and barriers to pet insurance adoption.
• 14:01 – Strategies for implementing and marketing insurance in veterinary practices & Legal implications and connections to malpractice cases.
• 22:12 – Kristina’s final advice for practice owners and pet owners.
• 25:17 – Closing remarks

Kristina Bergsten

• Owner at The Animal Law Firm

Kristina Bergsten is the founder and owner of The Animal Law Firm, a multi-state law firm specializing in animal-related legal matters across Colorado, New Jersey, New York, and Texas. With over 10 years of experience, Kristina has dedicated her career to fighting for the underdog, saving thousands of lives in the process. The Animal Law Firm represents pets and their people in a variety of complex cases, including:

• Dog bite defense
• Pet custody disputes
• Veterinary malpractice
• Equestrian and agister contracts
• Service animal and emotional support animal representation

And so much more!

Connect with Kristina Bergsten:

Social Media:

• LinkedIn – Kristina Bergsten
• Facebook – Kristina Bergsten
• Instagram – Kristina Bergsten
• Youtube – The Animal Law Firm
• Tiktok – The Animal Law Firm

Professional Affiliations:

• The Animal Law Firm